Project Name

Learnly Landing Page

Year

2023

About Project

Learnly is an online learning platform designed to help users acquire practical skills in fields like coding, design, marketing, and business through engaging video courses.

The platform’s landing page aims to communicate Learnly's unique value, making skill growth accessible and effective for everyone.

This study covers the strategic choices made to create a user-friendly and conversion-driven experience that positions Learnly as a go-to source for professional and personal development.

Keywords

Education

Education

Web

Web

Tablet

Tablet

Mobile

Mobile

Responsive Design

Responsive Design

Competitors Research

Competitors Research

UX Case Flow

  1. Research & Analysis

    - (Direct Competitors)

    - (InDirect Competitors)

  1. Research & Analysis

    - (Direct Competitors)

    - (InDirect Competitors)

  1. Takeaways & Insights

  1. Design Decisions

  1. Research & Analysis

    - (Direct Competitors)

    - (InDirect Competitors)

  1. Takeaways & Insights

  1. Design Decisions

Research and analysis to understand what sets Learnly apart from other online learning platforms, focusing on key differentiators and evaluating direct competitors in the market.

Research and analysis

to understand what sets Learnly apart from other online learning platforms, focusing on key differentiators and evaluating direct competitors in the market.

Direct Competitors

Direct Competitors

Indirect Competitors

Indirect Competitors

Takeaways and Insights:

Takeaways and Insights:

  1. Coursera emphasizes how the courses they provide can help launch a new career. They offer free courses, and you can also earn a degree. They highlight that 77% of learners experience outcomes such as new skills, increased pay, and new job opportunities.

  1. Coursera emphasizes how the courses they provide can help launch a new career. They offer free courses, and you can also earn a degree. They highlight that 77% of learners experience outcomes such as new skills, increased pay, and new job opportunities.

  1. Search and navigation are crucial because, as a learner (user), once I land on the page, I want to check if the course I need is available. After that, I want to find the CTA buttons to enroll, log in, and create my profile.

  1. Search and navigation are crucial because, as a learner (user), once I land on the page, I want to check if the course I need is available. After that, I want to find the CTA buttons to enroll, log in, and create my profile.

  1. It is important to note that the course content is regularly updated, which means that users are always kept up-to-date.

3. It is important to note that the course content is regularly updated, which means that users are always kept up-to-date.

  1. It is important to note that the course content is regularly updated, which means that users are always kept up-to-date.

  1. Udemy displays what learners are currently viewing and interested in (Best Selling courses).

  1. Udemy displays what learners are currently viewing and interested in (Best Selling courses).

  1. It is critical to mention that the platform is trusted by large companies and to highlight the number of learners.

  1. It is critical to mention that the platform is trusted by large companies and to highlight the number of learners.

  1. User wants to quickly check the differences between them, such as the languages offered for the course, the number of enrolled students, if a certificate is included, etc.

  1. User wants to quickly check the differences between them, such as the languages offered for the course, the number of enrolled students, if a certificate is included, etc.

Design Decisions

Design Decisions

More Highlight Projects

More Highlight Projects